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Isn’t SaaS Just Like Any Other Services Business?

In my last post I wrote about the key SaaS metrics: Customer Monthly Recurring Revenue (CMRR), Churn, Cash Flow, Customer Acquisition Cost (CAC), and Customer LifeTime Value (CLTV). It’s a big leap for...

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Procrastinating Your SaaS Business Plan? Five Reasons to Get It Done!

Our latest article, “SaaS Business Plan Tips,” on Software Marketing Advisor is about SaaS business planning… how critically important having a solid business plan is for software-as-a-service...

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Why Having a Marketing Strategy Can Save You Money

When it comes to planning your marketing activities, do you take a strategic or a tactical approach? Or in other words… Do you have a plan for how your marketing will really impact your customer...

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Keeping Your Focus…

What’s the most important factor in product planning and sales/marketing for a technology startup? In one word: FOCUS… As a startup, especially in the technology space, it’s too easy to start thinking...

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Update your Business Plan for the New Decade

It’s now 2010… do you have an updated business plan or marketing plan to address the new decade? If you’re a software company, the industry is changing with the move to SaaS, outsourcing and other...

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Using a SWOT Analysis to Fine-Tune Your Marketing

A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an effective way to make sure your marketing activities align with your business strategy. Why is that a good thing? It means that the...

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Update your Business Plan for the New Decade

It’s now 2012… do you have an updated business plan or marketing plan to address the new decade? Take Our Poll If you’re a software company, the industry is changing with the move to SaaS, mobile apps,...

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